Wednesday, 23 June 2010
As with cocaine in Coca-Cola, lithium was widely marketed as one of a number of patent medicine products popular in the late-19th and early-20th centuries, and was the medicinal ingredient of a refreshment beverage, 7 Up. Charles Leiper Grigg, who launched his St. Louis-based company The Howdy Corporation in 1920, invented a formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained the mood stabiliser lithium citrate and was one of a number of patent medicine products popular in the late-19th and early-20th centuries. The beverage was marketed specifically as a hangover cure. Its name was soon changed to 7 Up. According to Gary Yu (UCSB) and researchers for the "Uncle John's Bathroom Reader", the name is derived from the atomic mass of lithium (approximately seven daltons). Lithium citrate was removed from 7 Up's formula in 1950.